In the vast realm of YouTube content creation, where the competition is fierce and the stakes are high, one creator's story serves as a stark reminder of the challenges many face in their pursuit of online success. Reddit user u/pianolampseeker recently shared a heart-wrenching tale on the subreddit r/SmallYTChannel about their two-year-long journey to create a 6-episode comedy series that ultimately garnered very few views.
This creator's story is a cautionary tale about the pitfalls of investing significant resources into content creation, only to face the harsh reality of a fraudulent marketing scheme. Here's what happened:
The Ambitious Project
Three months ago, u/pianolampseeker embarked on an ambitious project—a 6-episode comedy series for their brand-new YouTube channel. This endeavor was no small feat, requiring a staggering $30,000 investment, thanks to a generous sponsor. With a two-year production timeline and over 50 actors, some of them locally renowned, their passion project was set to take the YouTube world by storm.
The Ill-Fated Marketing Deal
As the completion of the series neared, u/pianolampseeker received a tempting offer. A marketing expert promised organic promotion for each episode at a mere $50 per video. Promising to share the content online and attract an authentic audience, it sounded like a dream come true. But dreams can turn into nightmares.
The Deceptive Scheme
What initially seemed like a golden opportunity turned out to be a scam of epic proportions. The supposed marketing guru deployed view bots from various countries, including Russia, Egypt, and Iraq, artificially inflating the view count. However, these views had a devastatingly low average view duration, which is the kiss of death in YouTube's algorithmic eyes.
The Vanishing Act
The scammer didn't just stop at taking the money. He vanished, leaving u/pianolampseeker in the lurch, unable to contact him. The creator was left with an expensive project, filled with fake views and a tarnished reputation. It was a devastating blow that plunged them into despair.
The Dilemma: What Next?
Now facing the grim reality of their situation, u/pianolampseeker reached out to the r/SmallYTChannel community, seeking advice and solace. They presented several pressing questions:
1. Should I Delete and Reupload the Videos? Despite considering this drastic step, the creator hesitated due to the initial buzz they generated, including comments and likes. They feared that starting over might be a futile effort.
2. Should I Keep Promoting and Wait? An intriguing possibility was whether the algorithm would recognize their videos' improved performance in terms of view retention. Could the videos still find their way to the audience they deserve?
3. The Geography of Retention With view retention varying greatly based on the viewer's location, u/pianolampseeker wondered whether the algorithm primarily considered the performance in the language-speaking country.
Advice from the Community
The Reddit community rallied around u/pianolampseeker, offering a mix of empathy and advice:
Some suggested creating short-form content from the series and sharing it on YouTube Shorts, potentially attracting a new audience.
Others stressed the importance of consistent marketing efforts, both before and after uploading content.
The discussion also revolved around the significance of external traffic, such as views from social media platforms like TikTok, and the importance of using the right keywords for organic traffic.
Lessons Learned
In this unfortunate saga, u/pianolampseeker's experience serves as a stark reminder to content creators everywhere. It underscores the need for careful vetting of marketing partners and the importance of organic growth. Above all, it highlights the resilience required in the world of YouTube, where success can be elusive, but dedication remains key.
As this creator navigates the uncertain waters of YouTube, they are not alone. The support of the online community, offering insights, advice, and a virtual shoulder to lean on, is a testament to the strength of the content creator community.
For u/pianolampseeker and others facing similar challenges, the journey continues, and the hope of reaching an authentic audience remains undiminished.